I/O 2016 talk on research methods for product development in emerging markets

Nibha Jain and I gave a talk on UX research methods for product development in resource-constrained environments to developers and designers at I/O.

Testing your product through the dev and product cycle in Emerging Markets can be a whole new beast. Get a quick introduction to Emerging Markets contexts, learn the basics to keep in mind when developing products for Emerging Markets, and leave with a nifty toolkit that can help you test your product no matter where you are in the world. In this session, we share 4 tools to help you get early, quick and actionable feedback from users and a product development framework for Emerging Markets.

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